The Internet Marketing Plan with CD ROM — buy book ~ 9780471172956

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      The Internet Marketing Plan with CD ROM
      by Kim M. Bayne

      🔰 The Internet Marketing Plan with CD ROM – Read More 🔰

      • Language: english
      • Author: Kim M. Bayne
      • Publisher: Wiley
      • ISBN: 9780471172956 (0471172952)
      • Release date: February 21, 1997
      • Format: paperback, 400 pages

      About The Book

      Today’s marketers face the struggle to apply traditional marketing concepts with today’s Internet ideas. With The Internet Marketing Plan, well-known consultant Kim Bayne brings coherence and integration to Internet marketing and general marketing practice. Here she provides, in a hands-on workbook format, the techniques and components of an Internet marketing plan combining traditional marketing concepts with new Web marketing methods, allowing readers to create an effective marketing framework. The book/disk set helps users set up a marketing blueprint where they can effectively design, implement, and evaluate their Web sites. Includes Disk with … A “canned plan” including checklists, templates and document outlines companies can use for creating, maintaining and evaluating Internet capabilities. This is essentially a blueprint for a marketing plan.

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