(ePUB) Nobrow

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      Charlotte Chassner

      The Culture of Marketing + The Marketing of Culture

      by John Seabrook

      Nobrow • Read More

      • Publisher: Vintage
      • Genres: business, art, sociology, cultural, history, design, economics
      • Author: John Seabrook
      • Language: english
      • Release date: February 6, 2001
      • ISBN: 9780375704512 (0375704515)
      • Format: paperback, 240 pages

      About The Book

      From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

      In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture — entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others — Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

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