Beam, Straight Up by Fred Noe — read online

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      Beam, Straight Up
      The Bold Story of the First Family of Bourbon

      by Fred Noe, Jim Kokoris

      🔥 Beam, Straight Up ~ READ MORE 🔥

      • Release date: September 19, 2012
      • Language: english
      • Author: Fred Noe, Jim Kokoris
      • ISBN: 9781118378366 (1118378369)
      • Genres: business, booze, biography
      • Publisher: Wiley
      • Format: hardcover, 206 pages

      About The Book

      An insider’s look at the Jim Beam brand, from a 7th generation Master Distiller

      Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, “Beam, Straight Up” is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world’s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred’s storied youth “growing up Beam” in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

      – Includes details of Fred Noe’s life on the road, spreading the bourbon gospel

      – Describes Fred’s journey to becoming the face of one of America’s most iconic brands

      – Shares a simple primer on how bourbon is made

      – Offers cocktail and food recipes

      For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, “Beam, Straight Up” will detail the family business, and its role in helping to shape it.

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